PRETTY LITTLE WAIST
Pretty Little Waist (PLW) is a women’s fitness and apparel brand. This brand turned into one of my recurring clients that utilized me on many occasions to help build their brand identity. I did not create their logo or design their website. I was tasked to strengthen and revamp the brand and social media presence. Ultimately, I was a content creator/website manager for PLW; therefore, I created apparel designs, mock-ups, meal plans, flyers, social media content, and snapped photos for PLW. This was my first introduction to content creation and specially creating content for social media. Through my work for PLW, I learned that content creation is the concentration of design I would love to focus myself on.
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Pretty Little Waist
The brand name is a play on the popular online boutique Pretty Little Thing. This logo is a replica of the Pretty Little Thing logo.
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Revamp It
PLW had a secondary mark but I was asked to revamp it to have a more edgy and sleek appeal. This is the mark PLW presently uses.
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PLW Fitness
After becoming a fitness instructor, the owner of PLW needed a logo for her fitness sector. I love to keep my designs for a brand similar and cohesive, so I used the secondary mark I made for PLW and added on “fitness” who the same typeface as what I use for all my designs for PLW.
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Fitness Introduction
PLW was only a fitness apparel brand when I came on board. The owner became a fitness instructor for women and asked me to create a logo for what she calls her clients. The owner instructs using methods of step fitness exercises. This is the logo I designed for “Pretty Waist Steppas” It is used on the apparel she sells to her step exercise event attendees.
